As a contractor, you already know the importance a portfolio plays in helping you market to potential clients. Marketing experts report that video marketing has surged to nearly 10 million videos viewed during a single year. An astounding 43% of B2C marketers report that they consider pre-produced videos to be their most effective form of marketing content.
When it comes to creating an online presence, you may have heard that content marketing is a key component to success online. But what exactly is content marketing and why is it so important? Read on to learn more about what it is, why you need it, and what you can do to get started.
Since its debut in 2010, Instagram has quickly grown to become the top social media platform for engagement. The reason this may be is due to Instagram's quick nature; users can upload or browse photos in no time, even when they only have a few moments to spare. The latest update in their post algorithm allows users to ensure that they have not missed any posts, bringing the unseen items to the top of their feed.
There are plenty of marketing strategies for contractors, some technical and some expensive. While many of them will help bring you new business, sometimes the best strategy is one that has worked for thousands of years: the referral.