When it comes to creating an online presence, you may have heard that content marketing is a key component to success online. But what exactly is content marketing and why is it so important? Read on to learn more about what it is, why you need it, and what you can do to get started.
What Exactly Is Content Marketing?
It may be helpful to compare content marketing to traditional marketing. In traditional marketing efforts, your focus is making a sales pitch to get people to buy your product. On the other hand, content marketing doesn't have a sales pitch. It's simply creating digital content that is informative and helpful, with the hopes of attracting and engaging your potential customers.
In this context, content can refer to posts on social media, blog articles, or web content. This digital content allows you to show off your expert knowledge and let people find you based on their own needs, rather than you pursuing them to become a customer. Traditional marketing sometimes comes across as harsh, gimmicky, or too "in-your-face." Content marketing aims to educate, entertain, and inform, gently pushing the reader to take a desired action without making them feel pressured.
Why Is Content Marketing Effective?
In today's increasingly digital world, people are looking for answers to their questions and solutions to their problems, and many are turning to online platforms to get that. Content marketing is so effective because it provides the information that your customers are looking for, allowing them to discover at their own pace, and make decisions they feel comfortable with. They can take the time they need to research, explore, and learn about a company so that in the end, the customer has a better experience overall. Happy customers are more likely to be repeat customers and give referrals.
How To Get Started With Content Marketing
A blog is a great place to start building your content marketing strategy. After all, you're an expert at what you do and there's no better way to show that off than to create a deep well of helpful resources in the form of blog posts. Blogging platforms like WordPress, Squarespace, or Wix will let you get started quickly, and easily, even if you aren't too tech savvy.
From there, you can create short, simple articles, no more than 500 words, each focusing on a topic that your customers may want to know more about. If you're struggling to come up with topic ideas, think from your customer's perspective. What do they need to know, what are they looking for more information on, what problems do they need solved?
At the end of the blog post, you can gently plug your own services to let potential customers know that you're a trusted resource who is there to help them find what they need.